Who are your customers as persons and what they have in common? How different or similar are your different customer segments? Full Profile is answering those questions for you so you could start using your marketing money more wisely.
Who are your customers based on demographics? How does your different customer segments compare to each other? Are some of them very similar or clearly different?
Are your customers using social networks? Which ones? Is there a clear preference for one social network or are several networks used? Are they using text, picture or video channels? Are there influencers among your customers?
Is there some interest or preference that many of your customers have in common? What are the topics and who are the people your customers are following?